Flavours developed to suit application whether on surface or in dough for the following categories

  • Muffins
  • Premixes
  • Cakes
  • Cereals
  • Snack Bars
  • Biscuits

Chocolate remains the most popular flavour across the globe. Other common flavours include apple, strawberry, cream vanilla and caramel.

In Asia green bean, lotus paste & green tea are most popular with the potential to expand to the West.  In particular green tea which is already familiar to the Western consumer.

Further trends have included coffee/tea varieties & flavours based on chocolate as well as the addition of functional ingredients.